Meet Bobby

Bobby is the marketing pro you hire to make sure AI assistants recommend you. He reads your website, learns who you sell to and who you're up against, then asks ChatGPT, Perplexity and Claude the questions your buyers ask, again and again, and reports back in plain words.

Why we built him

For twenty years, getting found meant ranking in search results. That's changing. A growing share of buyers now ask an AI assistant for a recommendation and get back a short list of names, with no page two. If you're not on that list, you never get the click, and most companies have no idea whether they're on it.

The tools that exist for this mostly hand you a dashboard. We wanted something that does the job a good marketer would: check regularly, measure honestly, notice what changed, and tell you what to do next. So we built Bobby, and gave him a personality, because "your visibility score decreased 4.2%" is less useful than "you slipped on pricing questions; here's the page I'd write."

How Bobby keeps it honest

• He asks more than once. AI answers vary, so every question is asked several times on every assistant, and results come with confidence ranges.
• He separates what matters. Visibility only counts questions that don't already name you, because being mentioned when someone asks about you by name proves little.
• He shows his work. You can read every answer he collected, see who was named, and which sources the assistant cited.
• He uses live AI. He checks the same assistants your buyers use, with web search on, not a simulation.

Who's behind him

HireBobby is built by SparkLIT, a software company that has spent years building advertising and marketing technology used by publishers and brands. Bobby is the product of that experience, pointed at the newest place your customers are looking.

Get in touch

Questions, ideas, or want to talk about a plan for your team or agency? Email hello@hirebobby.com.